Keep up with today’s business professionals

Explore the changing world of B2B through workers’ eyes.

Identify your B2B tech buyers

Identify your B2B tech buyers

Find out who manages the budget and how they research new tech solutions.

Map the buying journey

Map the buying journey

From discovery to purchase, track the steps they take and what influences their decisions.

See how they think

See how they think

Analyze their behaviors, attitudes, and perceptions in the workplace.

Know the tools that matter

Know the tools that matter

From Google to Salesforce, see what software defines the modern workplace.

Time to clock in

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Size up professionals from across the globe

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Understand major industries and their specific needs

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Reach key decision-makers, from tech buyers to the top dogs

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Move the needle with insight

From tech adoption to marketing tools, analyze what’s shaping the working world and use fresh insights to build better B2B products your audience can’t get enough of. It’s no work and all play.

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Get your voice heard

When you know what kind of content your audience actually finds useful, you can craft more engaging marketing campaigns that help your brand land with the right crowd. Who doesn’t love low-hanging fruit?

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Know how business, does business

Maximize ROI by targeting audiences on their preferred platforms. With insight into the tools and services real workers use - and their key purchase influencers - you can easily spot growth opportunities and drive revenue.

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Grow without the grind

Find out what matters most to your employees, then embed these learnings to build a standout business with a thriving, inclusive work culture employees crave. The perfect way to boost employee advocacy and retention.

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Take your data beyond borders

Globally harmonized data lets you easily compare consumers from around the world. Explore our full coverage here.

Our data coverage
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One platform, endless possibilities

Need answers now? We’ve got global consumer data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.

Explore our platform
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Make light work of analysis

We have an expert team of analysts who can jump into the GWI Work data set, and pull the insights you need to shape up your strategy. Need an infographic, whitepaper or presentation, or a hand with reporting? Leave it to us.

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You're in good company

Discover why some of the world's most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it