This notice aims to provide specific additional information relating to Trendstream Limited’s compliance with the California Consumer Privacy Act of 2018 (“CCPA”) and applies solely to visitors, users, respondents and others who reside in the State of California (“consumers” or “you”).

The information provided here is supplemental to our:

  • Privacy Notice for more information on how we generally process your information.
  • Survey Privacy Policy here if you are a survey respondent.
  • Non-Panellist Privacy Policy here for further information on how we collect and process data collected through our use of cookies and other technologies when an individual interacts with a website or advertising campaign of one of our clients.

Personal Information under the CCPA

The CCPA defines Personal Information within the following categories:



A. Identifiers.


A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name


B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.

C. Protected classification characteristics under California or federal law.


Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


D. Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

E. Biometric information.

Genetic, physiological, behavioral and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

F. Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

G. Geolocation data.

Physical location or movements.

H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.

I. Professional or employment-related information.

Current or past job history or performance evaluations.

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

K. Inferences drawn from other personal information.

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Information that we collect

The Personal Information that we have collected and disclosed in the last 12 months is set out below.

Disclosed for a business purpose




Customer Records



Protected classification characteristics



Commercial information.



Biometric information.



Internet or other similar network activity.



Geolocation data.



Sensory data.



Professional or employment-related information.



Non-public education information



Inferences drawn from other personal information.



We will only collect and disclose this data in accordance with our applicable Privacy Policy and depending on the nature of our relationship with you. Please refer to our Privacy Polices for more information.

We may also share your data with a limited number of third parties, who may be able to use the unique identifier assigned to your data along with information provided to them by Dynata (one of our panel providers) to re identify you.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not deny you use of our services or provide you a different level or quality of services.

Exercising Your Rights

To exercise your rights described in our Privacy Notices, please get in touch by either:

Calling us at: (800) 719-6906

Emailing us at:


The CCPA gives residents of the state of California the right to prevent businesses from selling their personal information.

We support the CCPA by allowing California residents to opt out of any future sale of their personal information.

If you would like to record your preference that we not sell your personal data in the future, please contact