Stop guessing start knowing

Understand exactly what international audiences think, feel, and do, with GWI Core’s like-for-like questions, harmonized across markets.

Understand their world without leaving your desk

Understand their world without leaving your desk

Drill down into 52 global markets and compare countries side-by-side to build strategies and test concepts.

Work with data that’s relevant and fresh

Work with data that’s relevant and fresh

Dig into a vast data set, updated every quarter, to jump on the right trends at the right time.

Understand consumers inside out

Understand consumers inside out

Go far beyond simple demographics to understand your consumers’ lifestyle, buying behaviors, and media habits.

Combine global reach with local knowledge

Combine global reach with local knowledge

Get fresh insights into local and global brands, with the option to go much deeper in select markets.

​The numbers really add up

0 markets

Get global insights using
data harmonized across
52 markets

0+ brands

Compare top brands
from across all major

0 annual sample

Get a pin-sharp picture of
the people who matter most
to you


Design better products thanks to brilliant data

Understand exactly what products your audiences are using today, and what they’d like to have tomorrow. Using GWI Core data to steer your product development means you’ll give people exactly what they want, every time.

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Uncover attention-grabbing ideas

Profile your audience on a deeper level to kick-start creative thinking, supercharge campaign ideas, and deliver game-changing commercial breakthroughs. GWI Core delivers actionable insights fast. 


Nail commercial opportunities fast

Easy access to insights and reports means you can identify opportunities and win pitches with the sort of next-level audience understanding that sets you apart from your competition.

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Drive growth and
go further, faster

Make rock-solid, data-driven strategic decisions and get the on-demand insights you need to find fresh new markets. GWI Core means a truly customer-centric approach to doing business.


Dive deeper with Core Plus

Already got a Core subscription covering the UK, France, Italy, Germany, Spain, Canada, China, or India? Unlock localized insights across these markets from 50,000+ recontacted respondents and 4,000+ brands, all for free.


Take your data beyond borders

Globally harmonized data lets you easily compare consumers from around the world. Explore our full coverage here.

Our data coverage
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One platform, endless possibilities

Need answers now? We’ve got global consumer data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends. 

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Need support with reporting and analysis?

Our team of expert analysts can dig into GWI for you and transform the data into actionable insights, making your next strategic move crystal clear. Whether it’s a presentation, an infographic or a white paper you need, we’ve got a range of options available.

Book your demo

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it