Get down with the kids

This unique study hands the mic to the youngest generation

Be in the know

Be in the know

We ask incisive questions to generate the freshest, most relevant insights.

Trust the data

Trust the data

Our opt-in, transparent approach means we collect no personally identifiable information.

Get better answers

Get better answers

Find out exactly what young people really think with surveys that speak their language.

Find out what they care about

Find out what they care about

Understand their motivations, desires, fears, and attitudes – straight from the source.

GWI Kids in numbers

Let’s get into the nitty gritty

0 markets

Get insights on a global level with data sourced from across EMEA, the Americas, and APAC

08-15 year olds

Kids vary massively across age groups - now you can focus on the exact cohort you want

0k sample

Build a pin-sharp picture thanks to answers from tens of thousands of youngsters


Optimize your offer

Young people know exactly what’s up when it comes to technology. GWI Kids helps you create products and services that meet and exceed their sky-high expectations.


Boost your relevance

Fine tune your marketing strategy and ad campaigns to make sure they reflect what young people actually want, not what adults think they want.

young boy

Win more pitches

Insights from GWI Kids can sharpen your competitive edge during the pitching process, tipping the scales of success in your favor and ultimately boosting ROI.

young girl

Drive long-term growth

Future-proof your brand by developing strategies you can be sure will appeal to tomorrow’s consumers, safeguarding and supercharging your long-term business growth.

world map

Take your data beyond borders

Explore our data coverage across EMEA, Americas, and APAC.

Our data coverage
Platform Shot

One platform, endless possibilities

Need answers now? We’ve got global kids data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends. 

Explore our platform
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Turn analysis into child’s play

Want to lighten the load? Our team of expert analysts can dive into the GWI Kids data set for you, and make it into actionable insights to bring color and clarity to your strategy. Need a presentation, report or infographic? Find out how we can help.

Book your demo

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it