Why go Pro?

You’ll be able to supercharge your strategy with next-level features that put your target audience center stage. Get the world’s biggest consumer survey, full access to the platform, and more.


Who doesn’t like getting good stuff for free? This plan won’t cost you a penny yet gives you unlimited use of our platform to help you connect with the right consumers.

Here’s what’s included:

  • Audience creation, customizable charts, and flexible dashboards
  • Downloadable content from reports to infographics
  • Monthly Zeitgeist data
  • 20K of our 200K unique profiling points
  • Key insights from US and UK markets


Sometimes you need every tool in the box, and that’s where our Pro plan comes in. With Pro you can tailor GWI to your exact needs, zeroing in on target audiences with laser-like precision.

This bespoke package includes:

Everything from our Free plan, plus you can pick and mix from the following:

  • 10 unique data sets
  • Data from 50 global markets
  • Over 200K unique profiling points
  • API access
  • Custom surveys
  • Comprehensive data analysis using crosstabs
  • Consultancy with our Strategic Insights team
  • Dedicated account support
  • Expertly created dashboard templates
  • Integrations with data partners
  • TV reach and frequency data

It’s in the badge

Our platform is respected by the industry and trusted by peers. We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to prove it.

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it