This terms of use (together with the documents referred to in it) tells you the terms of use on which you may make use of our website (our site), whether as a guest or a registered user. Use of our site includes accessing, browsing, or registering to use our site.

Please read these terms of use carefully before you start to use our site, as these will apply to your use of our site. We recommend that you print a copy of this for future reference.

By using our site, you confirm that you accept these terms of use and that you agree to comply with them.

If you do not agree to these terms of use, you must not use our site.

OpenAccessDashboard Terms

1.1.  These Terms shall apply to OpenAccess Dashboards

1.2.  Definitions

      1.2.1.  Dashboard: the platform environment accessible by the unique URL provided by GWI.

      1.2.2.  Data: any information, data, statistics, reports or content which is accessed or provided in relation to GWI services and shall include Subscribed Data, Generated Data and content on our Site

      1.2.3.  Authorised Users: users that have been given access to the Dashboard.

 1.3. Subject to these Terms, you are granted access to a GWI Dashboard environment provided through a unique URL.

 1.4.  Your access to the Dashboard and any Data therein may be limited to certain features or functionality, as determined by us.

1.5.  Except as expressly permitted by this Agreement or otherwise agreed with us in writing, you and the Authorised Users are not permitted to:

      1.5.1.  copy, modify, duplicate, frame, mirror, download, display, transmit or distribute the Data, in whole or in part, by any form of media, means or process;

      1.5.2.  provide, disclose, license, lease, assign, supply, copy, distribute or commercially exploit the Data in whole or in part to any third party;

      1.5.3.  provide, disclose, supply, copy, distribute or sell tables, reports or presentations or any other materials using or containing the Data to any third party;

      1.5.4.  provide, disclose, supply, copy, distribute or sell raw Supplied Data output from any analysis software (including cross-tabs, analysis and target profiles) to any third party via any means including, without limitation, e-mail, fax and/or hard copy;

      1.5.5.  assist any third parties in obtaining access to the Data;

      1.5.6.  provide, disclose, supply, copy, distribute or sell the Data or any part thereof on an ad hoc basis in response to any other third party request;

     1.5.7.  refer to or present the Data in whole or in part as your own research, and/or provide, supply or sell consultancy services based solely on analysis of the Data without our prior written permission; or

     1.5.8.  use the Data (whether provided in software form or otherwise) in association with or by reference to any other database (in software form or otherwise) for the purpose of merger or fusion of the Data with such other databases, without our prior written consent.

1.6.  Access to the Dashboard and Data may be restricted to your employees (excluding self-employed consultants or contractors) who have been supplied with URL access.

1.7.  You and the Authorised Users may only use the Data for your own internal purposes strictly to examine, draw inferences from and otherwise analyse the Data. You shall treat the Data as confidential information belonging to us. You acknowledge that all rights associated with the Platform and Data belong exclusively to us and agree not to use or reproduce any of these rights.

1.8.  We may terminate or suspend access to the Dashboard at any time, with or without notice. Upon termination, your access to the Dashboard will be immediately revoked.

1.9.  GWI makes no warranty or representation that the Dashboard or Data will meet your needs or expectations during the period you have access to it.

1.10.  We require all visitors to our sites to adhere to these Terms. By using our sites, you acknowledge and confirm that you accept these Terms and that you agree to comply with them at all times while on the website. If you do not agree to these Terms, you must not use the website.

Insights Website Terms

1.1.  We own the content which we are sharing via the domain.

1.2.  We own all rights, title and interest in and to the content and data displayed on the website, including intellectual property rights. For the avoidance of doubt, you acknowledge and agree that all trademarks, service marks, and logos displayed on the website are our property.

1.3.  Anyone who accesses the website shall not use the content and data for any unlawful or unauthorized purpose, or in any way that infringes on GWI’s intellectual property rights.

1.4.  Users may view and share the content and data with others, provided that you acknowledge our ownership of the content and do not modify, alter or misrepresent the content and data in any way.

1.5.  While we will make reasonable efforts to ensure that the content and data is accurate and up-to-date, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability of with respect to the content and data. We do not accept any liability for any loss or damage whatsoever arising from the use of the content and data by you or any third party.

1.6.  We reserve the right to modify or amend these terms at any time, without prior notice. Your continued use of our website after modifications to these terms will constitute your acceptance of such modifications.

1.7.  We reserve the right to suspend or withdraw or restrict the availability of all or any part of the site for business and operational reasons without notice or liability of any kind. We will try to give you reasonable notice of any suspension or withdrawal if possible.

1.8.  We require all visitors to our sites to adhere to these Terms. By using our sites, you acknowledge and confirm that you accept these Terms and that you agree to comply with them at all times while on the website. If you do not agree to these Terms, you must not use the website.

Other applicable terms

These terms of use refer to the following additional terms, which also apply to your use of our site:

  • Our Privacy Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.
  • Our Cookie Policy, also available at, which sets out information about the cookies on our site.

Information about us is a site operated by Trendstream Limited ("We"). We are registered in England and Wales under company number 6761659 and have our registered office at Nexus Building, Floor 2, 25 Farringdon Street, London, EC4A 4AB. Our main trading address is Nexus Building, Floor 2, 25 Farringdon Street, London, EC4A 4AB. Our VAT number is GB 262138224.

We are a limited company.


Changes to these terms

We may revise these terms of use at any time by amending this page.

Please check this page from time to time to take notice of any changes we made, as they are binding on you.


Changes to our site

We may update our site from time to time, and may change the content at any time. However, please note that any of the content on our site may be out of date at any given time, and we are under no obligation to update it.

We do not guarantee that our site, or any content on it, will be free from errors or omissions.


Accessing our site

Our site is made available free of charge.

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. Access to our site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if for any reason our site is unavailable at any time or for any period.

You are responsible for making all arrangements necessary for you to have access to our site.

You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.


Your account and password

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use.

If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at Trendstream Limited, Nexus Building, Floor 2, 25 Farringdon Street, London, EC4A 4AB or


Intellectual property rights

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it.  Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.

You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.


No reliance on information

The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up-to-date.


Steps taken ahead of the implementation of the GDPR

Respecting and protecting the privacy of our partners, their employees and individuals who engage with them is central to the success of our business. As a business we also recognize that the trust and confidence of our consumers and our partners is of critical importance to our ongoing success. 

A core part of our business involves surveying individuals’ interests and online behaviour. We therefore welcome the introduction of the GDPR, as it seeks to provide individuals with additional transparency and control over their personal data.

Complying with the strict new standards of the GDPR presents a challenge for all businesses. To meet this challenge, GWI have worked with specialist data protection lawyers who have trained our staff and advised us on our compliance obligations under the GDPR.

We have identified those areas of data processing which process the largest volumes and most high risk personal data and have carried out a review of our core data processing operations.

Our aim is to ensure that we and all of our third-party providers, including our international providers, are processing data in a GDPR compliant manner.

Given progress to date, we are confident that we will achieve substantive compliance with the obligations placed on us as a business under the GDPR by May 2018.


Limitation of our liability

Nothing in these terms of use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied.

We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

  • use of, or inability to use, our site; or
  • use of or reliance on any content displayed on our site.

If you are a business user, please note that in particular, we will not be liable for:

  • loss of profits, sales, business, or revenue;
  • business interruption;
  • loss of anticipated savings;
  • loss of business opportunity, goodwill or reputation; or
  • any indirect or consequential loss or damage.

If you are a consumer user, please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.

We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.

Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any services by use to you, which will be set out in our Terms and conditions of supply as found at and for credit-card paying and invoice paying subscribers respectively.



We do not guarantee that our site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform in order to access our site. You should use your own virus protection software.

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.


Linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link to our site in any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.

We reserve the right to withdraw linking permission without notice.

If you wish to make any use of content on our site other than that set out above, please email


Third party links and resources in our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only.

We have no control over the contents of those sites or resources.


Applicable law

If you are a consumer, please note that these terms of use, its subject matter and its formation, are governed by English law. You and we both agree to that the courts of England and Wales will have non-exclusive jurisdiction. However, if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, these terms of use, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.


Trade marks

The “GWI” logo is a registered trademark in the UK and the EU of Trendstream Limited.


Contact us

To contact us, please email