Topical, timely insights

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Get instant access

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Be the first to know

Be the first to know

Timely insights put you ahead – and keep you there.

Spark ideas

Spark ideas

Get fresh inspiration with every Zeitgeist release.

Act fast

Act fast

Leverage top trends and insights on consumer mindsets.


Sharpen your view

Zeitgeist uses a different set of questions every month. That gives us incredible flexibility to ask about what matters right now. We hold up a mirror to the world and bring you the reflection.

Supercharge your research image

Supercharge your research

Already got access to our core data? Overlay your audiences with GWI Zeitgeist (and vice-versa) for an even more detailed picture. Superusers can do the same with crosstabs, opening up infinite possibilities.

The science part

Zeitgeist in numbers

10 minutes

Our mobile-optimized questionnaire is quick to complete.

15k+ sample

We regularly add new markets - keep an eye out for additions.

6 topics

Zeitgeist typically covers around 6 topics every month.

30-40 questions

We keep Zeitgeist questionnaires short and snappy.


Get a global outlook

Initially focussed on the UK and U.S., we’ve expanded Zeitgeist to cover France, Germany, Italy, India, Brazil, Japan, China, Australia, Singapore, and Canada.

Platform Shot 1

One platform, endless possibilities

Need answers now? We’ve got global data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.

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Need some assistance?

We’re here to help. Our expert team of analysts can dive into GWI Zeitgeist data and pull out actionable insights to help you take your strategy to the next level. We can also produce infographics, whitepapers and presentations to help you get the most of the data.

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You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it